Most app development budgets cover the build. Very few cover what happens after launch. App maintenance is not optional. Here is what it actually costs in India and how to budget for it properly.
| Cost Category | Monthly Range (INR) | What It Covers |
|---|---|---|
| Server and Hosting | Rs. 2,000 - Rs. 30,000 | AWS, GCP, or DigitalOcean infrastructure |
| Third-party APIs | Rs. 2,000 - Rs. 20,000 | Maps, SMS, email, payment gateways |
| Bug Fixes and Support | Rs. 10,000 - Rs. 40,000 | Ongoing fixes and crash resolution |
| OS Updates | Rs. 5,000 - Rs. 20,000 | iOS and Android version compatibility |
| Feature Updates | Rs. 20,000 - Rs. 1,00,000+ | New features based on user feedback |
Apple and Google release major OS updates every year. Each one can break existing functionality. When iOS 18 changed how certain APIs worked, thousands of apps had to update within weeks or face removal from the App Store. This is not optional maintenance. It is survival.
Dependencies, libraries, and frameworks get security vulnerabilities discovered regularly. Running outdated dependencies puts your users' data at risk and can violate app store policies. Keeping these updated requires ongoing developer time.
Scaling infrastructure as your user base grows, monitoring uptime, handling traffic spikes, and optimizing database performance all require ongoing attention. A single major outage can lose you users permanently.
Annual maintenance typically costs 15-20% of the original development cost. If you built your app for Rs. 10,00,000, budget Rs. 1,50,000 - Rs. 2,00,000 per year for maintenance. This is a rough guide and varies based on complexity and growth.
Key advice: Negotiate a maintenance retainer with your development agency before launch. Onboarding a new team to someone else's codebase after problems arise is expensive and slow.
We offer maintenance retainers that keep your app stable, secure, and up to date.
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